Breadline Design

making a living on the design frontline

Media Agency Guide Update

I’ve started populating my media agency guide with clients as well as the agencies. My boss made an interesting observation the other day. He pointed out that as many agencies cover both the rich end of the market as well as the heavy back-end work the guide would be misleading. To rectify this I intend to select one project only for each agency. This will be the one project that I feel best represents the agencies “Cutting Edge” status. I’ll continue to add and refine and put up a more complete version after the Xmas break.

Breadline Rich Media Agency Guide

2 Comments so far

  1. Katy December 21st, 2006 10:47 pm

    Hi nice concept. I checked out the Ford website by 2advanced. Looks like it uses Flash 9. You chart says this website should only be available to 10% of online users, however Flash 9 penetration is 36%! (http://www.adobe.com/products/player_census/flashplayer/version_penetration.html)

  2. scud104 December 21st, 2006 11:11 pm

    Yeah, thats right, but the main show uses 3D animtion though, delivered through a huge .SWF.

    http://ford-f150.2a-archive.com/

    To get the best experience the user needs a T1 or Cable connection, hammering down the number of potential users again. At the moment the % is an estimate, I’ll nail down a more accurate scale later in the new year!

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