Bread Line Design

Conjure’s latest homegrown app, London Taxi Meter is now available in the app store. It’s a simple app that works out where you are, where you want to go and how much the journey will cost. Usability proved the hardest thing to get right. Although the feature list is short, we had to make sure the user could make the calculation in the shortest number of taps, while at the same time understanding what data was required from them without a prompt. Recent searches and a set home location would get in the way, so after experimentation we opted to keep these out of the way on the search page.

Were planning future versions of the app, most likely with maps and a find a taxi function, as well as versions for other cities. Any feature suggestions or feedback welcome!