Our Popular Breadline Design Naming Machine

If you’ve been with us for a while, you will remember our hugely popular Naming Machine! We gave you some of the best business name ideas, and we’re not sure if any were ever used in the long-run, but it was a fun way to get people thinking about how to create a brilliant company brand.

If you have come to this page looking for the famous Naming Machine, we apologise for its absence. We are in the process of building something much better with our partners at Smarter Digital Marketing, and we can’t wait to show it to you. In the meantime, we’ve put together some handy advice for anyone who came here desperately needing some inspiration for a new brand name. We looked at some of the biggest brand in the world, and how they have created their own brand names, so that you can stand on the shoulders of giants.

Naming Your Business

Coming up with a name for your business truly can be a challenge. There are so many businesses out there, it can be a struggle to decide on something which is unique, creative and grabs peoples’ attention. If you’re looking to find a new name for your business right now, here are some of the best tips and tricks we can find for creating a truly original brand name.

Try Acronyms

Acronyms are a great way to come up with a new brand name. Whether it is an acronym to create a whole new word, or for something simple like IBM, it’s often an easy way to create something short and snappy.

Mash Up Different Words

Another way to create a unique brand name for yourself is to mash up 2 or more words to get across the desired image. Companies like Groupon have done this well, combining “group” and “coupon”. Think of words you could associated to your new company and get mashing.

Use Your Own Name

You can always use your own name if you think it would work. There are many companies out there who use a name for their branding, like Wendy’s for example. It can work for big business, so there’s no reason why it shouldn’t work for any other business looking to build their own brand image up.

Try a Different Language

One option you can try, is looking at other languages for inspiration. Or maybe even Latin. Companies like Acer (which is Latin for “sharp” or “able”) have used this tactic and it worked for them!

Pick a Random Word

The last option we have for you, is to just grab the nearest dictionary, flick through and pick a random word. Again, that’s what Twitter did so why can’t you. This gives you a fun story to tell people about the creation of your business, and will almost always give you a guaranteed original name.

Creative Freedom

Once you’ve decided on a fantastic name for your company, remember we can always help you out with creating clever logos.  Get in touch with the team at Breadline Design if you have any questions for us about the old Naming Machine or our design portfolio.

Building a New Brand

Contact us today at Breadline Design to hear more about our opportunities for logo design, graphic design or even web design. We’ll help you create a full package of branding to make sure your new name and logo is remembered.