Bread Line Design

A logo I designed for an online radio station. Difficult brief this one. The station will be aimed at a wide age group, and is as much about local community and support for young people as it is about music.

I don’t often post up websites here, but having seen this site featured on the FWA I thought it was well worth pointing out.

http://www.hrp.com/

It’s one of the first websites to give the user the option to navigate through using a webcam as opposed to a mouse or keyboard. Granted it chugs abit, and the paint through water is an old trick, but the webcam navigation works impressivly well. In fact, once you’ve got the hang of sitting in the right spot and waving your hands around in the right fashion, you can’t help feel the Minority Report dream isn’t all that far away!

Any idea what a metal magazine, an arctic adventure and an electro house night have in common? They’re all abusing the Base 02 typeface that I love to hate. When a new and unique typeface bursts onto the design scene It can be expected to proliferate like bunnies on viagra, I’ve no issue with that. What annoys me is when designers persistently use the typeface in place of actual design, letting the font do the work where a piece of original thinking would have proudly sat. Take Sam and Richard Bransons book Arctic Diary. Here was a great opportunity to create a clever, original title graphic showing the harshness of the arctic environment and the human struggle against the odds, instead we’re treated to an overused grunge font that we see at least five times a day on club flyer’s, CD covers and government anti-whatever adverts.

Like a DJ shunning that chart topper to play a gem of a record that few have heard but hits the spot, designers should take the time to explore the ever expanding font libraries to find the faces that will make their design unique, because the other option is recycling tired typefaces of yesteryear, and where’s the originality in that?

cli•ché –noun

1. a trite, stereotyped expression; a sentence or phrase, usually expressing a popular or common thought or idea, that has lost originality, ingenuity, and impact by long overuse, as sadder but wiser, or strong as an ox.

2. anything that has become trite or commonplace through overuse.

Alright, next time I see the “dictionary definition as a graphic” technique on a flyer, bookcover, website, whatever, I’m gonna personally track the offending designer down and smack them over the head with a copy of Original Design for Dummies. This trick has been used so many times over the last five years that seeing it now is enough to make me hurl. It’s proliferated so much that yesterday when I innocently reached in my wallet to pay for a can of Irn Bru I was stabbed in the eye by the definition of 50 pence ON THE ACTUAL 50P!

When a design trick appears on the Queens currency you know its truly died a death. Guys (I’m looking at you, students) for the sake of original design, and my continued sanity, lets bury this trick alongside 3D spinning logos and Under Construction gifs, lest we as a community end up burning in design hell.