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	<title>Breadline Design</title>
	<link>http://breadlinedesign.com</link>
	<description>Making a living on the design frontline</description>
	<lastBuildDate>Wed, 03 Sep 2008 22:23:11 +0000</lastBuildDate>
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	<item>
		<title>Design Heroes</title>
		<description>Many agencies both big and small have strict policies involving what their designers can and can't display in online portfolios. The popular line seems to be "Display your personal work, but keep all in-house work offline". That's all good if your a junior (you'll just be damn glad you've actually got a job), but ...</description>
		<link>http://breadlinedesign.com/design-heroes/</link>
			</item>
	<item>
		<title>Recent Work</title>
		<description>Hey troops, been insanely busy last month so blogging's taken a back seat. I've got a fresh design for Breadline ready though so looking forward to getting that up and posting more regularly. In the mean time here's a piece I'm still working on, keeping with the same style as ...</description>
		<link>http://breadlinedesign.com/recent-work-3/</link>
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		<title>New Look&#8217;s New Look</title>
		<description>

Brand agency SomeOne have recently created a new logo and visual idenitiy for highstreet retailer New Look. According to their spokesperson the new identity will give "a mature direction to the brand positioning". Not a bad move, as what they have currently is pretty young and feminine in a crowded teen market. ...</description>
		<link>http://breadlinedesign.com/new-looks-new-look/</link>
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		<title>Original Apple Logo</title>
		<description>Procrastinating at work I came across Apples original logo, a bizarre and intricate illustration of Isaac Newton sat under a tree with the famous granny smith poised for a fall. It was great to see the where the Iconic mark came from, and nice to be reminded that even billion ...</description>
		<link>http://breadlinedesign.com/original-apple-logo/</link>
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		<title>Recent Work</title>
		<description>Ok I did this awhile back, but fancied putting it up anyway. Was a personal piece inspired by some great illustration I'd seen online.

 </description>
		<link>http://breadlinedesign.com/recent-work-2/</link>
			</item>
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		<title>Media Logo Bashing Continued</title>
		<description> 

Last week I defended the Tunbridge Wells Council's decision to rebrand from a another knee-jerk media reaction, the majority of criticism seemingly leveled at the £18,500 price tag. The quality was also attacked, with the local paper pointing out that the new logo was by most standards a bit rubbish. They were right, but they failed to mention it was modern, ...</description>
		<link>http://breadlinedesign.com/media-logo-bashing-continued/</link>
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		<title>Media Logo Bashing</title>
		<description>Why is it always bad logo design that makes the news? Tunbridge Wells Borough Council's new logo is the latest logo to get publicly slammed, appearing on the front page of their local paper in what must have been a really slow news day in Kent.

Costing £18,500 the local paper ...</description>
		<link>http://breadlinedesign.com/media-logo-bashing/</link>
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		<title>Solution Polution</title>
		<description> 

Using the word Solution in a brand name has long been a pet hate of mine, annoying me to the point that in the past I used to post up the Private Eye's weekly absurd solutions list on Breadline in an attempt to highlight the vulgar practice. Sadly it continues so I've felt the need to reiterate why using the term is as disgracefull ...</description>
		<link>http://breadlinedesign.com/solution-polution/</link>
			</item>
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		<title>Recent Logo Work</title>
		<description>

A logo for an online resource focussing on all things apple related.    </description>
		<link>http://breadlinedesign.com/recent-work/</link>
			</item>
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		<title>OGC ReBrand</title>
		<description> 

Those in the know will already have seen the OGC rebrand debacle. After splashing out a cool £14,000 on a fresh identity the suave government department have ended up with some serious egg on their face. The logo, when spun 180 degrees, reveals a comically explicit image of a man indulgeing in a ...</description>
		<link>http://breadlinedesign.com/ogc-rebrand/</link>
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